Panoptic Productions
Blog post written for a Denver-based videographer’s website
Published Jan 23, 2023
Read the full, published article here.
Four Video Marketing Goals to Grow Your Business
Whether you’re in entertainment, marketing, or you’re a business owner, you’re likely aware that video has revolutionized the way we interact with the online world.
You know just how powerful it could be for your business, and you want in, but maybe you’re having trouble figuring out where to start. So, let’s get down to brass tacks.
As with any marketing endeavor, a solid strategy is essential. Research from Ascend2 determined that the lack of an effective video marketing strategy was the single most common barrier to a campaign’s success.
But an effective strategy requires clearly defined objectives, so before you hit the drawing board, consider the endgame. What do you hope to accomplish with your marketing videos? If you're not sure yet, don’t sweat it — below, we’ll explore some of the most common goals driving successful video marketing campaigns.
Build Brand Awareness
The most essential element to any business’ success is exposure, or brand awareness. More eyes on your brand means more customers, which means more money. And nothing draws eyes quite like video.
In their annual survey on the State of Video Marketing, Wyzowl reports that 93% of marketers feel video has helped expand brand awareness. Makes sense, considering that individuals spend a whopping average of 19 hours a week watching video online — that’s almost 3 hours per day. Much of that time is spent on YouTube, which nets around 2.1 billion monthly users across the globe.
Not only do internet users love watching video, they love sharing it, twice as likely to pass videos around their social circles than any other type of content. With quality content and the right strategy, the power of the internet will take care of the rest.
Keep in mind that when using video to beef up your brand’s market presence, it’s best to keep your clips brief and as visually striking as possible. Compelling imagery will allow you to grab your viewer’s attention and engage them in an immersive experience, through which you can share your brand’s story, spotlight company values, and inspire an emotional connection…